Privacy Policy
At Mediactive, we place great importance on protecting the privacy and personal information of our users. In accordance with Quebec's Law 25 (An Act to modernize legislative provisions as regards the protection of personal information) and applicable Canadian laws, we are committed to ensuring responsible, transparent and secure management of the personal information we collect.
This privacy policy is intended to inform you about how we collect, use, retain and protect your personal information, as well as the rights you have regarding it. By accessing our website and using our services, you agree to the practices described in this policy.
Personal Information Protection Officer
Mediactive has appointed a personal information protection officer responsible for ensuring compliance with this policy and applicable legislation.
For any questions, requests or concerns regarding:
- the confidentiality of your personal information,
- access to your information,
- its correction or deletion,
you may contact us at the following address:
Email : info@mediactive.ca
Personal Information Collected
We may collect the following personal information, depending on the services used:
- Email address
- First and last name (when applicable)
- Phone number (when applicable)
- Information voluntarily submitted through our forms
- Responses to online questionnaires or surveys
- Technical data related to website usage (see Cookies section)
Collection Methods
Personal information is collected through the following means:
- Contact forms
- Newsletter subscription forms
- Online questionnaires
- Email communications
- Cookies and similar technologies
In some cases, particularly for questionnaires accessible via a newsletter, the email address may be automatically transmitted to Mediactive through the link used, in order to associate responses with an existing contact, without requiring additional manual entry.
Use of Personal Information
The information collected is used for the following purposes:
- Responding to requests and communications
- Providing and improving our web services
- Managing newsletter subscriptions
- Analyzing the needs and potential projects of our clients and prospects
- Improving user experience and website content
- Conducting internal statistical analyses
Cookies and Browsing Data
We collect certain information through cookies, including:
- IP address
- Browser type
- Pages viewed
- Date and time of connection
This data is used for the purposes of:
- statistics,
- website improvement,
- performance and navigation analysis.
You can configure your browser to refuse cookies, although some website features may then be limited.
Disclosure of Personal Information
Mediactive does not sell or rent your personal information.
However, we may disclose it to third parties only in the following cases:
- when required to provide a service (e.g., newsletter platform, hosting, technical tools),
- when required by law,
- when necessary to protect our rights, our security or that of others.
These service providers are required to respect the confidentiality and security of the information entrusted to them.
Retention of Personal Information
Personal information is retained only for the duration necessary to fulfill the purposes for which it was collected, or in accordance with applicable legal requirements.
Personal information is hosted on secure infrastructure. However, some of our service providers (particularly for hosting, databases or analytics tools) may store data outside of Canada, including in the United States or other countries.
These providers are selected for their compliance with high security standards and their adherence to applicable personal information protection laws. By using our services, you consent to this potential transfer of your personal information abroad.
If you have any questions or concerns about the hosting of your data, you may contact us at the following address: info@mediactive.ca.
Right to Object, Withdraw and Unsubscribe
You have the right to object to and withdraw from the use of your personal information.
You may notably:
- unsubscribe from our newsletter at any time using the link provided for that purpose,
- request the removal of your information from our databases.
Right of Access, Correction and Deletion
In accordance with the law, you may request:
- access to your personal information,
- its correction,
- its deletion, subject to applicable legal obligations.
Any request must be made in writing to the following address: info@mediactive.ca
Security Measures
Mediactive implements reasonable security measures to protect personal information against unauthorized access, loss, disclosure or alteration, including:
- Secure connection (SSL)
- Restricted data access
- Regular backups
- Network protection measures (firewall, access controls)
Despite these measures, no system is completely infallible, and the use of the Internet always carries a certain level of risk.
Policy Changes
Mediactive reserves the right to modify this privacy policy to reflect any legislative or operational changes. The most recent version will always be available on our website.
Last updated: January 5, 2026